Photographer Vincent Fournier has created these images of women (we think!) doing everyday tasks in highly bizarre and impractical knitwear as part of an advertising campaign for Mir laundry liquid.
These photos neatly encapsulate both the best and worst aspects of handknitting as, alongside the freedom to knit whatever you like and to create shapes and sizes you wouldn't find in any shop, lies its counterfoil: the nagging guilt if you don't actually like your creation enough to wear it, and the trapped, uncomfortable feeling you get while wearing it if your calculations have gone awry somewhere.
No more! we say. If there's one thing these images scream – apart from, of course, that we should all buy more Mir – it's that clothes can be a cage or a comfort, and really, which would you rather be making?
Vincent has created two other images in this series, and his other work is equally fascinating: a walk through his virtual galleries takes you on a trip through adverts for the TGV to space age artworks.
As a side note, we were amused to find that Mir have a whole website dedicated to wearing and washing black clothes. Break out your holiday French and see how you score as you try to seduce their "Man in Black" or get tips on how to keep your blacks looking blacker than black (use Mir Black, apparently).
